GDC08: MapleStory's road to the US marketplace - Maple Story - IGSky Game Forum! Runescape,World of Warcraft,Guild Wars,Maple Story,RF online, Lord of Rings, Trading forum, Game Videos,etc.

Newbie

UID 11258
Digest Posts 0
Credits 32
Posts 4
IGSky Money 10 IM
Prestige 0
Reading Access 5
Registered 6-5-2008
Status Offline

Post at 7-5-2008 05:35 Profile | P.M.

GDC08: MapleStory's road to the US marketplace

Microtransactions aren't very well understood in the US, and so that was a big part of the massive subject that Nexon America's Min Kim delved into this morning at the Worlds in Motion conference. Beginning with a rundown on Nexon's ramp up to the RMT-based juggernaut it is today, he went into a great deal of detail about the tiny transactions that have built an industry (almost) overnight.

The rest of his talk centered on Nexon'f foray into the United States. If you've been wondering about those MapleStory commercials, the cards at Target and 7-11 or all that adorable art - Nexon is the source. Read on for a discussion of how a foreign title built in South Korea can become so integrated with our own culture that they can offer up a Vegas-style wedding ceremony.

Hail to the king.