Computer gaming is often viewed as anti-social by those who haven't tried it, as players sit by themselves in bedrooms, studies etc concentrating on the game, instead of socialising with friends. Humans are by nature social animals, and playing a multi-player game with people that you feel you know (even slightly) adds immeasurably to the experience. The very fact that you are playing the game you enjoy yet it has a purpose also generally adds spice and enjoyment i.e. by beating the opponent in a league match you gain points and go higher up the league table.

Gamers in a clan often use a variety of methods to collaborate, communicate and improve their gameplay.

Internet

A website is often the central focus for publicising upcoming activities such as training sessions or official matches in leagues. It will also be used for sharing tips and tactics, jokes, and general discussion topics. This all helps people to get to know each other and build team spirit (yet conversely can also cause personality clashes!).

Voice communication

Being able to talk to your team during a match and change tactics instantly gives an obvious advantage, but it is also widely used for chatting outside of competitive play. Several applications are available on free download that enable users to talk to each other via their pc microphone/headsets. TeamSpeak and Ventrilo are in common use, both require a small central server, either rented from a hosting company or hosted on someone's computer.

Messaging

Instant messaging by utilities such as MS Instant Messenger, or x-fire, allow gamers to write simple text messages to each other providing both have the utility and have set up an account on the system. Many games actually provide simple in-game messaging facilities. A player can send a message visible to everyone on a server, or this can be restricted to just the player's team. Such features sadly lend themselves to abuse. The less savoury or immature players use it as a method to be obnoxious or disruptive (see note below regarding spamming and trolling).